Executive Summary

Summary of Goals

This document culminates the course objectives that include learning how to develop a strategic plan, a finance plan, and a marketing plan. The course materials used throughout the course, the pedagogical approach used by the professors, and personal research have made it possible to achieve the goals above.

Company Overview

Vero Wellness Center is a healthcare facility that will offer inpatient and outpatient medical services for patients with mental illnesses and behavioral disorders. The center aims at improving the wellness and health of the community by providing high-quality care in a safe environment using a service model in which the patient always comes first. The center will offer services that include experimental therapy, couple’s therapy, trauma therapy, individual and family therapy, and cognitive behavioral therapy. The center also seeks to educate the community on mental health issues and consequently, lower the incidence of mental health. (If you need a similar paper, contact buytermpaper online).

Constructive Actions

The ability to raise and manage resources for a startup company is a strenuous undertaking. From such constructive actions, that include pitching the idea of Vero Wellness Center to friends, angel investors, and family, the researcher learned on the need for impeccable communication skills, financial skills, and legal knowledge. (Order a custom paper @ Discussionboardhomeworkhelp.com)

Future Steps

The completion of this course and the compiling of this document has elevated my abilities to identify, research and solve societal problems, particularly in the medical industry. going forward, I am able to pitch ideas, perform surveys, and identify opportunities. I can also develop marketing strategies aimed at niche markets. Through research, I am able to perform financial analysis as well as develop strategic analysis on various business proposals. These skills will be critical in my career and could enable the establishment of numerous startups in the future.

Overview of Business Venture

Vero Wellness Center is a healthcare facility that will offer inpatient and outpatient medical services for patients with mental illnesses and behavioral disorders. The center aims at improving the wellness and health of the community by providing high-quality care in a safe environment using a service model in which the patient always comes first. The center will offer services that include experimental therapy, couple’s therapy, trauma therapy, individual and family therapy, and cognitive behavioral therapy. The center also seeks to educate the community on mental health issues and consequently, lower the incidence of mental health.

The need for the center comes in the wake of a proliferation in cases mental health illness on a significant population across the social fabric. Mental health challenges have previously claimed many lives including notable personalities such as Junior Seau, and Robin Williams (Dodd, 2018). Despite the proliferation of the disease, mental illness remains a mystery to many. Few people talk about the condition, and even fewer know of the existence of wellness centers where they and their loved ones can get help. Vero Wellness Center will thusbe an essential link for persons seeking information on mental wellness, and a treatment center for the mentally ill. The center will fill a gap in the medical industry that has been in existence for long, and will critical in creating public awareness on mental illness and its effects on human health and the society.

The rise in suicide cases from mental health issues over the years is concerning, given that the proliferation is a consequence of neglect of the disease by society and medical professionals (Carpinello and Pinna, 2017). Notably, in 2017, “over 47,000 Americans committed suicide, making suicide the tenth leading cause of death in the country” (Hedegaard, Curtin and Warner, 2018). However, unlike other medical fields, mental health remains underfunded and under-researched. For instance, treatment for Alzheimer’s disease and other forms of dementia is yet to be found. Part of the challenge in serving the mental health market includes the prolonged care that patients with mental conditions require. For instance, a patient diagnosed with Alzheimer’s disease may require personalized care for up to five years, as the disease progresses through different phases (Maresova et al., 2015). Vero Wellness Center will, therefore, fill a niche in the mental health market by providing services that previously have not been a concern of the government and other medical professionals.

Company Background and Industry Overview

The idea for Vero Wellness Center spawned from the need to provide mental health care to New York residents following neglect of the sector. Currently, 1 in 5 New Yorkers has a mental health problem – a factor that necessities a call to action to address the continued widespread and disabling health condition (New York State Department of Health, 2011). Consequently, in 2018, Vero Wellness Center proprietor founded the enterprise to solve the lack of access to mental health services. Preliminary analysis indicated an expansive market for such services; however, the center is positioned to provide mental wellness service to residents living in the low social economic zones of New York, and who stand to benefit the most from this initiative as a result of the lack of such services in their zones. Indeed, there is a large population of people in need of mental health care in New York, most of whom are poor, unemployed, or unable to afford such services in established institutions in the city. The structure of the center will allow it to serve persons with medical insurance as well as those who are financially needy.

The proprietor of Vero Wellness Center is a trained and registered medical professional with years of experience on mental health services. Part of the heritage of Vero Wellness Center in providing quality mental healthcare will be through training, which the owner of the enterprise plans to on the staff. The focus on training will be implemented to enable Vero Wellness Center to offer superior customer service and overall quality interactions with new and existing clients. Moreover, the commitment to training will enable the center to produce high customer retention and satisfaction.

Vero Wellness Center will be located at the South part section of The Bronx. The location is ideal because it is easily accessible by car, train, and bus, as well as the ample parking space available at the premise. The two thousand square feet premise has several alternative points of entry, such as that on the south side of the building. These entry points ensure the moderate traffic flow of people; ensure the privacy and confidentiality of the patients and guests to the hospital. For regular guests, the ideal entrance is the marked entrance on the North of the building, which is closest to the parking space. The center will install new furniture and technology and will have modern digital installations for security and entertainment.

Statement of CA Goals

The goals established for Vero Wellness Center include developing a strategic plan and policy for the establishment of Vero Wellness Center. This will include the formulation of a business plan, a strategic plan, and a marketing plan. The proprietor also seeks to compile a referral list of medical centers with whom Vero Wellness Center will collaborate to provide mental health care, as well as identify opportunities for the advocacy of health policies and development to the community health partners in New York. In the long-term, the proprietor seeks to build on the center’s vision and grow the enterprise past one branch, develop proactive processes to identify weaknesses and threats to the enterprise, and continually alter the strategic plan to meet these challenges and improve the company’s bottom line and ensure the company breaks-even within the first two years.

Mission and Goals Vero Wellness Center

Vero Wellness Center mission is to improve the health and wellness of the community in which it serves by providing high-quality patient centered health and wellness care in a safe environment.